Unlisted Shares
Boat Unlisted Share (Imagine Marketing)
Imagine Marketing Limited (Unlisted)

Verified Unlisted CompanyOff-market Transfer · NSDL / CDSL
About Boat Unlisted Share (Imagine Marketing)
Imagine Marketing Limited, popularly known as boAt, is one of India’s leading digital-first consumer electronics brands specializing in audio products, wearables, and accessories. Founded in 2013, the company has built a strong presence in India’s D2C segment with products like earphones, headphones, and smartwatches. While the company scaled rapidly in revenue, recent years show pressure on profitability due to rising costs and competition.
Share Details
| company Name | Imagine Marketing Limited (Unlisted) |
| indicative Unlisted Share Price | ₹1438 |
| market Capitalization | ₹8000–12000 Crore |
| lot Size | 50 |
| 52 Week High | ₹1800 |
| 52 Week Low | ₹750 |
| face Value | ₹1 |
| book Value | ₹48–50 |
| pe Ratio | 200+ (volatile) |
| pb Ratio | 18–25 |
| debt To Equity | 2.0+ |
| return On Equity | Negative to Low |
| total Outstanding Shares | Approx 9–13 Crore |
| isin | INE03AV01027 |
| depository | NSDL & CDSL |
| pan | AADCI3821M |
| cin | U52300MH2013PLC249758 |
| rta | Link Intime India Pvt Ltd |
Income Statement (Profit & Loss) (₹ in Crore)
| Particulars | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Revenue | 2,873 | 3,377 | 3,104 | 3,073 |
| Cost of Material Consumed | 2,591 | 2,527 | 2,263 | 2,070 |
| Change in Inventory | -245 | 84 | 32 | 105 |
| Employee Benefit Expenses | 56 | 99 | 97 | 155 |
| Other Expenses | 341 | 748 | 715 | 663 |
| EBITDA | 130 | -81 | -3 | 100 |
| Operating Profit Margin (%) | 4.52 | -2.4 | -0.1 | 3.25 |
| Other Income | 12 | 21 | 18 | 42 |
| Finance Cost | 34 | 78 | 63 | 28 |
| Depreciation | 9 | 25 | 22 | 40 |
| EBIT | 121 | -106 | -25 | 60 |
| PBT | 99 | -163 | -70 | 75 |
| Tax | 30 | -34 | -17 | 14 |
| PAT | 69 | -129 | -53 | 61 |
| Net Profit Margin (%) | 2.4 | -3.82 | -1.71 | 1.99 |
| EPS (₹) | 7.19 | -13.44 | -5.52 | 6.35 |
Key Financial Ratios (Last 3–5 Years)
| Ratio | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Operating Profit Margin (%) | 4.52 | -2.4 | -0.1 | 3.25 |
| Net Profit Margin (%) | 2.4 | -3.82 | -1.71 | 1.99 |
| EPS (₹) | 7.19 | -13.44 | -5.52 | 6.35 |
Financial Annual Report Summary
boAt has experienced rapid growth in revenue but has recently turned loss-making due to rising costs, marketing spend, and competition. Margins have deteriorated significantly in FY23–FY24.
Why Invest in Boat Unlisted Share
- Revenue peaked in FY23 and declined slightly in FY24.
- Profitability turned negative in FY23–FY24.
- Signs of recovery in FY25 with positive PAT.
- Highly competitive consumer electronics market.
Balance Sheet - Assets (₹ in Crore)
| Item | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Fixed Assets | 2.8 | 15.5 | 63 | 127 |
| CWIP | 14 | 8 | 0 | 2.2 |
| Investments | 32 | 30 | 325 | 15 |
| Trade Receivables | 332 | 276 | 150 | 255 |
| Inventory | 554 | 470 | 429 | 326 |
| Other Assets | 1,060.2 | 1,213 | 738 | 735.8 |
| Total Assets | 1,986 | 2,152 | 1,705 | 1,561 |
Balance Sheet - Liabilities & Equity (₹ in Crore)
| Item | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Share Capital | 9.6 | 9.6 | 9.6 | 9.6 |
| Reserves | 592 | 449 | 462 | 461 |
| Borrowings | 921 | 723.6 | 880 | 565 |
| Trade Payables | 219 | 259 | 217 | 371 |
| Other Liabilities | 264.4 | 198.4 | 156.4 | 174.4 |
| Total Liabilities | 1,986 | 2,152 | 1,705 | 1,561 |
Liabilities Breakdown & Balance Sheet Insights
Balance Sheet Insights
High debt levels and working capital-intensive business model; some deleveraging seen in FY25.
Cash Flow Insights
- Negative operating cash flow indicates working capital stress.
- Heavy dependence on external financing.
- Improvement in cash position in FY23 but volatile thereafter.
Shareholding Pattern
Recent
Promoter: 79.82%
Institutional: -
Public: 20.18%
Promoters & Management
Founded by Aman Gupta and Sameer Mehta, backed by investors like Warburg Pincus and Fireside Ventures.
Key Management
Aman Gupta - Co-Founder & CMO
Consumer Brand Strategy
Sameer Mehta - Co-Founder
Business & Operations
Registrar & Transfer Agent (RTA)
Registrar: Link Intime India Pvt Ltd
Website: https://www.linkintime.co.in/
Management Analysis
Focused on brand-led growth, product expansion, and improving profitability after a period of aggressive scaling.
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