Minimum Investment
About Company
Company Name: Novus Loyalty Limited
Industry / Sector: IT / Loyalty & Rewards Management Platform (SaaS)
Founded Year: 2011
Promoters: Deepak Tomar, Sweta Singh
Novus Loyalty Limited is a technology-driven company providing loyalty and rewards solutions. It offers a modern loyalty platform with customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The platform is flexible, easy to integrate, and works across web, mobile apps, and physical stores. It provides both On-premises (installed on client’s servers or private cloud) and SaaS (cloud-based subscription model) options, along with AI-powered analytics. The company serves industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. It operates in multiple Indian states and international markets (UAE, USA, Australia, Puerto Rico). As of January 31, 2026, it had around 50 personnel.
IPO Basic Details
| Company Name | Novus Loyalty Limited |
| IPO Type | SME IPO |
| Price Band | ₹139 – ₹146 |
| Lot Size | 1000 |
| Total Issue Size | ₹60.15 Cr (41,20,000 shares) |
IPO Strengths & Risks
Strengths
- Comprehensive loyalty solutions with flexible deployment options
- Experienced promoters and management
- Quality assurance and certifications
- Presence in international markets
- AI-powered features for better customer insights
Risks
- Competition in loyalty management SaaS space
- Dependence on client projects and sectors
- Talent retention in tech industry
- Rapid technological changes
IPO Important Dates
| IPO Open Date | 17 Mar 2026 |
| IPO Close Date | 20 Mar 2026 |
| Basis of Allotment | 23 Mar 2026 |
| Refund Initiation | 24 Mar 2026 |
| Demat Credit Date | 24 Mar 2026 |
| Listing Date | 25 Mar 2026 |
| Anchor Investor Date | - |
| UPI Mandate Deadline | - |
IPO Objectives
- Capital expenditure for machinery and equipment – -
- Funding working capital requirements – -
- Debt repayment – -
- General corporate purposes – -
Investor Reservation
| QIB Quota | 47.39% (incl. Anchor 28.41%) |
| Retail Quota | 33.25% |
| HNI Quota | 14.33% |
| Employee Quota | - |
| Shareholder Quota | - |
| Anchor Investor Allocation | - |
Market Lot Details
| Application | Lot Size | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 2 lots | 2000 | ₹2,92,000 |
| Retail Maximum | 2 lots | 2000 | ₹2,92,000 |
| S-HNI Minimum | 3 lots | 3000 | ₹4,38,000 |
| S-HNI Maximum | - | - | - |
| B-HNI Minimum | 7 lots | 7000 | ₹10,22,000 |
Key Performance Indicators (KPI)
| ROE | 36.30% (Sep 30, 2025) / 31.74% (Mar 31, 2025) |
| ROCE | 40.64% (Sep 30, 2025) / 40.40% (Mar 31, 2025) |
| RoNW | 30.73% (Sep 30, 2025) / 27.39% (Mar 31, 2025) |
| PAT Margin | 8.13% (Sep 30, 2025) / 3.43% (Mar 31, 2025) |
| EBITDA Margin | 10.91% (Sep 30, 2025) / 5.44% (Mar 31, 2025) |
| EPS | ₹2.93 (pre-IPO) |
| NAV per share | - |
| Debt to Equity | - |
| P/E Ratio | 49.89x (pre-IPO) / 19.56x (post-IPO) |
| Industry P/E | - |
Company Financial Data
| Period | Assets | Total Income | PAT | EBITDA | Net Worth | Borrowings |
|---|---|---|---|---|---|---|
| 31 Mar 2023 | ₹13.38 Cr | ₹59.61 Cr | ₹0.55 Cr | ₹2.27 Cr | ₹6.54 Cr | ₹3.53 Cr |
| 31 Mar 2024 | ₹12.36 Cr | ₹73.61 Cr | ₹2.96 Cr | ₹4.82 Cr | ₹9.50 Cr | ₹0.82 Cr |
| 31 Mar 2025 | ₹14.81 Cr | ₹104.63 Cr | ₹3.58 Cr | ₹5.69 Cr | ₹13.09 Cr | N/A |
| 30 Sep 2025 | ₹21.83 Cr | ₹71.43 Cr | ₹5.80 Cr | ₹7.79 Cr | ₹18.89 Cr | N/A |
Grey Market Premium
| GMP Price | ₹0 (flat) |
| Kostak Rate | N/A |
| Subject to Sauda | N/A |
| Last Updated | Mar 2026 |
| Estimated Listing Price | ₹146 (flat listing) |
IPO Subscription Data
| Total Subscription | 1.55x (final on Day 4, 20 Mar 2026 6:54:35 PM) |
| QIB (Ex Anchor) | 1.38x |
| HNI Subscription | 1.17x |
| Retail Subscription | 1.82x |
| Anchor | - |
IPO Intermediaries
Registrar: Kfin Technologies Ltd.
Registrar Website: https://ipostatus.kfintech.com
IPO Lead Manager(s)
Company Information
Address: 727, Udyog Vihar Phase V, Industrial Complex Dundahera, Gurgaon, Haryana 122016
Website: https://www.novus-loyalty.com/
Email: investor@novusloyalty.com
Phone: 9717154514
IPO Documents
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