What is Purple Style Labs IPO?

Purple Style Labs IPO is a main-board book building issue of 1,18,26,086 equity shares of the face value of ₹10 aggregating up to ₹680 Crores. The issue is priced at ₹546 to ₹575 per share and is entirely a fresh issue with no offer for sale component.

When does the Purple Style Labs IPO open and close?

The IPO opens on Monday, August 31, 2026, and closes on Wednesday, September 2, 2026.

What is the price band of the Purple Style Labs IPO?

The IPO price band is set at ₹546 to ₹575 per share.

What is the lot size and minimum investment for Purple Style Labs IPO?

The lot size is 26 shares. The minimum investment required for retail investors is ₹14,950 (based on the upper price band).

What is the total issue size of the Purple Style Labs IPO?

The total issue size is up to ₹680.00 crores, comprising entirely of a fresh issue of shares (no offer for sale).

Where will Purple Style Labs shares be listed?

The shares are proposed to be listed on both BSE and NSE.

Who is the registrar for the Purple Style Labs IPO?

Kfin Technologies Ltd. is the registrar for the IPO.

What is the post-IPO market cap of Purple Style Labs?

Based on the upper cap of the price band, the post-IPO market cap is estimated to be approximately ₹4,604 crore.

What is the company's business model?

The company operates Pernia's Pop-Up Shop, a multi-brand luxury omni-channel fashion platform offering products from over 1,100 designer brands through its website, mobile app, and Experience Centers.

Who are the promoters of Purple Style Labs?

The company is promoted by Abhishek Agarwal, who holds a 27.10% stake.

IPO Details

Purple Style Labs Limited IPO

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Mainboard IPO

₹14,196

Minimum Investment

Exchange Listed · NSE / BSESEBI Regulated Issue

About Company

Company Name: Purple Style Labs Limited

Industry / Sector: Retail / Luxury Fashion & Omnichannel Platform

Founded Year: 2015

Promoters: Abhishek Agarwal

Purple Style Labs Ltd. operates Pernia's Pop-Up Shop, a multi-brand luxury omni-channel fashion platform. The platform allows customers to shop through its website, mobile application, and Experience Centers. As of March 31, 2026, it offered products from 1,109 active designer brands, covering categories such as womenswear, menswear, jewelry, accessories, and kidswear. It has a strong international presence with a flagship Experience Center in London and plans to open a new Experience Center in New York. The company is backed by celebrity investors including Shah Rukh Khan, Salman Khan, Sachin Tendulkar, Madhuri Dixit, and Mahesh Babu.

IPO Basic Details

Company Name	Purple Style Labs Limited
IPO Type	Mainboard IPO
Price Band	₹546 – ₹575
Lot Size	26 Shares
Total Issue Size	1,18,26,086 Equity Shares (₹680 Cr)

IPO Strengths & Risks

Strengths

Strong portfolio of 1,109+ active designer brands
Omnichannel presence with 14 Experience Centers and digital platforms
Established international presence in UK, USA, and other markets
Backing from prominent celebrity investors
Positioned in the high-growth wedding and luxury consumption market

Risks

Significant losses reported: Net loss of ₹188.55 crore in FY25
Revenue decline of 3% between FY24 and FY25
High dependence on discretionary luxury spending
Intense competition in the luxury fashion retail space
Execution risks in expanding Experience Centers and international presence
Retail allocation capped at 10% of the issue, limiting retail participation

IPO Important Dates

IPO Open Date	31 Aug 2026
IPO Close Date	02 Sep 2026
Basis of Allotment	03 Sep 2026
Refund Initiation	04 Sep 2026
Demat Credit Date	04 Sep 2026
Listing Date	07 Sep 2026
Anchor Investor Date	-
UPI Mandate Deadline	-

IPO Objectives

Capital expenditure for machinery and equipment – -
Funding working capital requirements – -
Debt repayment – -
General corporate purposes – Balance Amount

Investor Reservation

QIB Quota	Not less than 75% of the Issue
Retail Quota	Not more than 10% of the Issue
HNI Quota	-
Employee Quota	-
Shareholder Quota	-
Anchor Investor Allocation	-

Market Lot Details

Application	Lot Size	Shares	Amount
Retail Minimum	1 Lot	26	₹14,950
Retail Maximum	13 Lots	338	₹1,94,350
S-HNI Minimum	14 Lots	364	₹2,09,300
S-HNI Maximum	66 Lots	1,716	₹9,86,700
B-HNI Minimum	67 Lots	1,742	₹10,01,650

Key Performance Indicators (KPI)

ROE	Not explicitly stated in the source (company reported losses)
ROCE	Not explicitly stated in the source
RoNW	-
PAT Margin	Negative (Net loss of ₹188.55 Cr in FY25)
EBITDA Margin	8.50% (FY25)
EPS	Negative (Company reported losses)
NAV per share	-
Debt to Equity	Not explicitly stated, but total borrowing stood at ₹112.79 Cr as of March 31, 2025
P/E Ratio	-
Industry P/E	-

Company Financial Data

Period	Assets	Total Income	PAT	EBITDA	Net Worth	Borrowings
FY2025	₹498.25 Cr	₹494.00 Cr	-₹188.55 Cr	₹41.99 Cr	₹118.70 Cr	₹112.79 Cr
FY2024	₹459.75 Cr	₹510.03 Cr	-₹47.71 Cr	₹31.63 Cr	₹40.88 Cr	₹116.33 Cr
FY2023	₹329.75 Cr	₹371.38 Cr	-₹41.39 Cr	₹2.20 Cr	₹59.28 Cr	₹46.73 Cr

Grey Market Premium

GMP Price	Not Available
Kostak Rate	Not Available
Subject to Sauda	Not Available
Last Updated	Not Available
Estimated Listing Price	TBA

IPO Subscription Data

Total Subscription	Pending
QIB (Ex Anchor)	Pending
HNI Subscription	Pending
Retail Subscription	Pending
Anchor	-

IPO Intermediaries

Registrar: Kfin Technologies Ltd.

Registrar Website: https://ipostatus.kfintech.com/

IPO Lead Manager(s)

Axis Capital Ltd., IIFL Capital Services Ltd.

IPO Documents

DRHP

Frequently Asked Questions (FAQ)

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