About Geojit
Geojit Financial Services Limited is a Kochi-headquartered, publicly listed investment services company that has been active in the Indian capital markets since 1987. Over nearly four decades, the firm has grown from a single-branch operation in Kerala into one of the country's recognisable full-service brokers, with a footprint that stretches across most Indian states and into several Gulf Cooperation Council nations, including the UAE, Oman, Bahrain, Kuwait and Saudi Arabia. The company's shares trade on both the NSE (GEOJITFSL) and the BSE, giving it the added scrutiny and disclosure obligations that come with being a listed entity.
Geojit also holds an Investment Adviser registration (INA200002817) and a Portfolio Manager registration (INP000003203), alongside depository participant status with both CDSL and NSDL.
As of March 31, 2025, Geojit reported customer assets under management and custody of roughly Rs 1,00,065 crore, serving more than 15.2 lakh customers through a network of over 500 branches and franchise locations. The broker operates two principal entities for its capital market business - Geojit Financial Services Ltd and Geojit Investment Ltd. Its product basket spans equity cash and derivatives trading, currency futures, commodity trading, mutual fund distribution (including a dedicated direct-plan platform called FundsGenie), portfolio management services, insurance distribution, IPO investing, sovereign gold bonds, alternative investment funds, and margin trading funding (MTF). The broker's flagship trading technology stack is built around the FLIP platform - the modern successor to its long-running SELFIE suite - available as a mobile app, a browser-based web terminal, and an installable desktop terminal (SELFIE Platinum) for high-frequency traders.
Why Choose Geojit?
Choosing a stockbroker is rarely just about the lowest brokerage slab; it is also about trust, longevity, the breadth of products on offer, and the quality of support an investor can expect when something goes wrong. On this front, Geojit's near 40-year track record gives it a kind of institutional memory that newer, app-only discount brokers simply have not had time to build. The firm has lived through multiple market cycles, including the dot-com crash, the 2008 financial crisis, and the 2020 pandemic sell-off, and has continued to operate as a going concern through all of them.
Geojit is also a useful option for investors who want more than a bare-bones order entry screen. Because it positions itself as a full-service broker, the platform layers in research calls, fundamental and technical reports, IPO recommendations, and curated Smartfolio model portfolios on top of standard execution services. For a first-time investor unsure which stocks to buy or how to read a balance sheet, this kind of guided experience can shorten the learning curve considerably, even though it typically comes bundled with a brokerage rate that is higher than pure discount brokers.
For Non-Resident Indians specifically, Geojit's footprint across the Gulf is a genuine competitive advantage, with business associations and offices in the UAE, Oman, Bahrain, Kuwait and Saudi Arabia. Its three-tier brokerage structure - G Invest Max, G-Trade Max, and G Trade Cash - also gives traders flexibility that flat-fee brokers do not offer, letting active intraday and F&O traders opt into slab-based plans that lower per-lot costs as volumes rise, while infrequent traders can stick with the simpler percentage-based plan.
Key Features of Geojit
- Nearly four decades of operating history in Indian capital markets, dating back to 1987.
- Listed company status on both NSE and BSE, adding a layer of public disclosure.
- Pan-India branch network of 500+ locations plus an established Gulf presence for NRI clients.
- Three brokerage plan structures (G Invest Max, G-Trade Max, G Trade Cash) for different trading styles.
- Zero account opening charge across resident, NRI, and non-individual categories.
- Margin Trading Funding (MTF) for delivery-based leveraged equity positions.
- Multi-platform trading stack: FLIP mobile app, FLIP/SELFIE Gold web terminal, SELFIE Platinum desktop terminal.
- In-house research desk publishing fundamental, technical and IPO research, plus Smartfolios.
- Wide product shelf: equities, F&O, currency derivatives, commodities, mutual funds, insurance, PMS, bonds, SGBs.
- Dedicated NRI servicing desk with offices across UAE, Oman, Bahrain, Kuwait, and Saudi Arabia.
- Zero commission Direct Plan mutual fund investing via the FundsGenie platform.
- ISO/IEC 27001:2022 certified information security framework.
Basic Broker Details
| Parameter | Details |
|---|---|
| Broker Name | Geojit Financial Services Ltd / Geojit Investment Ltd |
| Category | Full-Service Broker |
| Founded | 1987 |
| Headquarters | Kochi, Kerala |
| SEBI Registration No. | INZ000318938 |
| Depository Participant | IN-DP-781-2024 (CDSL & NSDL) |
| Exchange Membership | NSE: 13372 | BSE: 328 | MCX: 55920 | NCDEX: 1243 |
| Number of Customers | 15.2 Lakh+ |
| Assets Under Management/Custody | ~Rs 1,00,065 crore (as of March 31, 2025) |
| Branch Network | 500+ branches and franchise locations, plus Gulf offices |
| Customer Care | 1800-571-5501 / 1800-103-5501 (Toll-free) | 0484-6193200 (Paid) |
Trading Platform Review
Mobile App Review
Geojit's mobile trading experience now centres on the FLIP app, which has progressively replaced the older Selfie-branded mobile application. The app supports trading across equity cash, F&O, and currency derivatives, alongside fund transfers, live holdings, and order book management. Earlier versions of Selfie drew criticism for re-login requirements when switching apps and a cluttered interface for beginners; the FLIP rollout aims to tighten usability and refresh speed, though user-review sentiment on app stores remains mixed compared with app-first discount brokers.
Web Platform Review
The web counterpart, offered as FLIP Web or under the legacy SELFIE Gold name, is a browser-based terminal that does not require any local installation. It bundles live market watch, charting, F&O option chains, and news/research widgets into a single dashboard, suited to investors who trade from a desktop during market hours without the overhead of a dedicated terminal install.
Speed Analysis
For high-frequency intraday traders, Geojit offers SELFIE Platinum, an installable EXE-based dealer terminal designed for faster order routing and tick-by-tick index updates. Independent broker comparison sites have historically rated this terminal favourably relative to Geojit's browser and mobile products, though it remains a step behind ultra-low-latency terminals offered by some pure-play discount and algo-focused brokers.
Charting Features
Charting covers the standard set of candlestick, line, bar, and mountain chart types, along with commonly used technical indicators and drawing tools. The depth is adequate for swing and positional traders, though dedicated charting-first platforms with deeper indicator libraries may still appeal more to advanced technical analysts.
TradingView Integration
Geojit does not currently advertise a native TradingView charting integration on its retail platforms the way some newer discount brokers do. Investors wanting TradingView-style charting inside their order window may need to cross-check current FLIP release notes or use TradingView independently alongside Geojit's execution platform.
Brokerage & Charges Details (Delivery, Intraday, F&O)
| Segment | Individuals (Online) | NRI & Non-Individuals (Offline/Assisted) |
|---|---|---|
| Equity Delivery | 0.30% | 0.50% |
| Equity Intraday | 0.03% or ₹20/order, whichever lower (G-Trade Max) | 0.05% down to 0.03% (volume-based slab) |
| Equity Futures | 0.01% (G Invest Max); ₹20-40/lot slab (G-Trade Max) | 0.01% (Stock Futures); ₹50/lot (Index Futures) |
| Equity Options | ₹50/lot (G Invest Max); ₹10-20/lot slab (G-Trade Max) | ₹150/lot intraday; ₹200/lot carry forward |
| Currency Futures | ₹10-15 per lot depending on currency pair (both sides) | Same as published currency tariff |
| Commodity | As per commodity tariff sheet (segment-specific, MCX/NCDEX) | |
Segmented Fee Insights
Delivery Charges: At 0.30%, a ₹1,00,000 buy-and-sell round trip in delivery could attract roughly ₹600 in brokerage alone before taxes and statutory levies, meaningfully higher than what a flat-fee discount broker would charge on the same trade.
Intraday Charges: Billed at the lower of 0.03% or ₹20 per order under the G-Trade Max plan, which tends to favour traders executing smaller-value intraday positions, since the percentage-based charge only overtakes the flat fee once order value crosses roughly ₹67,000.
F&O Charges: Futures and options pricing follows a per-lot slab logic, where heavier monthly volumes unlock progressively cheaper per-lot rates. Offline/NRI clients are charged materially higher per-lot rates (₹150-₹200/lot on options) versus the online plan.
Currency & Commodity Charges: Currency futures are charged on a flat per-lot basis that varies by pair - roughly ₹10 per lot on USDINR and JPYINR, and ₹12.50-₹15 per lot on EURINR and GBPINR, on both legs. Commodity trading follows a separate published MCX/NCDEX tariff, periodically revised independent of the equity/F&O sheet.
Account Opening & AMC Charges
| Charge Type | Amount |
|---|---|
| Individual Account Opening Fee | ₹0 (Free) |
| Non-Individual Account Opening Fee | ₹0 (Free); documentation charges as applicable |
| NRI Account Opening Fee | ₹0 (Free) |
| Trading Account AMC | ₹0 (Free) |
| Demat AMC (Resident Individual) | ₹600/year (₹450 with e-statement); Zero-AMC promotion running until 31 March 2027 |
| Demat AMC (NRI) | ₹2,000/year (₹750 with e-statement) |
| Demat AMC (Corporate) | ₹1,250/year |
DP & Other Transaction Charges
| Charge Head | Applicable Fee Structure |
|---|---|
| DP Charges (Geojit debit) | 0.02% (min ₹15-20, max ₹40), depending on DIS/POA mode |
| DP Charges (other broker debit) | 0.02% (min ₹50, max ₹100 per transaction) |
| Off-Market Transfer (within Geojit) | 0.02% (min ₹20, max ₹40 per transaction) |
| Off-Market Transfer (outside Geojit) | 0.02% (min ₹50, max ₹100 per transaction) |
| Pledge Creation | ₹50/transaction (₹100 for BSDA clients) |
| Pledge Invocation (Unpledge) | ₹50/transaction (₹100 for BSDA clients) |
| Pledge Creation Confirmation | Nil |
| Rematerialisation | ₹10 per 100 securities or part thereof (or ₹10/certificate, whichever higher) + courier ₹35/scrip |
| Mutual Fund Transaction Charges | Zero commission on Direct Plan via FundsGenie |
| Physical Delivery (Equity F&O) | 0.30% (same as cash delivery segment) |
| Account with Debit Balance | 18% p.a. on overdue/under-margined balances |
| Failed Transaction Charges | Nil |
Hidden Charges & Fine Print
Beyond headline brokerage, several smaller charges can add up over a trading year if left unchecked:
- SMS Alert Service (trading recommendations): ₹100 per month.
- Printed account statement request: ₹50 per request (sent via ordinary post).
- Cheque bounce or cancellation: ₹250 per instance.
- Physical contract note dispatch after a DCN bounce: ₹20 per instance.
- Call & Trade orders placed through the branch/RM desk: ₹10 additional per executed order.
- Interest on delayed client payments and MTF debits: 18% per annum.
Margin Trading Facility (MTF) Details
| MTF Parameter | Detail |
|---|---|
| MTF Brokerage | Same as standard delivery brokerage (0.30% online plan) |
| MTF Interest | 18% per annum, subject to change as per company circular |
| Delayed Payment Interest | 18% per annum on overdue client balances |
| F&O Margin Shortfall Interest | 18% per annum if 50% of overnight F&O margin requirement is not maintained in cash or cash equivalent |
Services Offered by Geojit
| Service Track | Availability & Capability Metrics |
|---|---|
| Customer Support | Toll-free helpline, paid support line, email, WhatsApp chat, 500+ branches |
| 3-in-1 Account | Not available |
| Mutual Funds | Direct & Regular plans via FundsGenie |
| Insurance | Available (IRDA Corporate Agent, Composite, Reg. No. CA0226) |
| Bonds and Debt | Available |
| IPO Platform | Available |
| ETF (Exchange Traded Funds) | Available |
| MTF (Margin Trading Facility) | Available, 18% p.a. funding rate |
| NRI Services | Available, with offices across UAE, Oman, Bahrain, Kuwait & Saudi Arabia |
| Portfolio Management Services (PMS) | Available (Reg. No. INP000003203) |
| Sovereign Gold Bonds / AIFs | Available |
Is Geojit Safe?
Safety with any stockbroker comes down to regulatory standing, exchange membership, and how client funds and securities are held - not marketing claims. On all counts, Geojit's regulatory footprint is well documented and independently verifiable on exchange and depository websites.
SEBI & Exchange Framework
Geojit Investment Ltd holds SEBI Stockbroker Registration No. INZ000318938, plus trading memberships including NSE TM ID 13372, BSE TM ID 328, MCX TM ID 55920, and NCDEX TM ID 1243. The group also carries SEBI Research Analyst (INH000019567), Investment Adviser (INA200002817), and Portfolio Manager (INP000003203) registrations.
Depository Safe-keeping & Certification
Operates as a Depository Participant with both CDSL (DP ID IN-DP-781-2024) and NSDL. Geojit also holds ISO/IEC 27001:2022 information security certification, indicating a formal information-security management framework, and publishes an investor charter and grievance redressal information on its website.
Pros and Cons of Geojit
Pros
- ✓ Nearly four decades of operating history and a publicly listed parent company.
- ✓ Wide pan-India branch network exceeding 500 locations for in-person service.
- ✓ Strong, well-established NRI servicing desk with genuine Gulf physical presence.
- ✓ Three brokerage plan tiers suited to different trading styles.
- ✓ Zero account opening charges for resident, NRI, and non-individual clients.
- ✓ In-house research desk with Smartfolio model portfolios and IPO calls.
- ✓ ISO/IEC 27001:2022 certified information security framework.
Cons
- ✗ Delivery brokerage of 0.30% is considerably higher than flat/zero-brokerage discount brokers.
- ✗ Offline/NRI and non-individual tariffs are noticeably costlier than the standard online plan.
- ✗ MTF and delayed-payment interest at 18% p.a. sits at the higher end among brokers.
- ✗ No 3-in-1 account facility; a separate bank relationship is required.
- ✗ Mobile app reviews have historically flagged usability issues and frequent re-login prompts.
- ✗ No advertised native TradingView charting integration on retail platforms.
- ✗ Multiple smaller charges (SMS alerts, call & trade, cheque bounce) can add up if untracked.
Geojit vs Competitors: Detailed Comparison
Geojit vs Zerodha
| Parameter | Geojit | Zerodha |
|---|---|---|
| Broker Type | Full-Service Broker | Discount Broker |
| Equity Delivery Brokerage | 0.30% | Zero brokerage on delivery |
| Intraday/F&O Brokerage | 0.03% or ₹20/order (lower); per-lot slabs on F&O | Flat ₹20 per executed order |
| Research & Advisory | In-house research, IPO calls, Smartfolios | Minimal in-house advisory (discount model) |
| Branch Network | 500+ branches, strong NRI/Gulf presence | Primarily digital, limited branch presence |
Geojit vs Angel One
| Parameter | Geojit | Angel One |
|---|---|---|
| Broker Type | Full-Service Broker | Full-Service turned Discount-style Broker |
| Equity Delivery Brokerage | 0.30% | Zero brokerage on delivery (current model) |
| Platform | FLIP App/Web, SELFIE Platinum | Angel One App, ARQ advisory tools |
| MTF Interest | 18% per annum | Varies by plan; periodically revised |
| Research | In-house research desk and Smartfolios | ARQ algorithm-driven recommendations |
Geojit vs Groww
| Parameter | Geojit | Groww |
|---|---|---|
| Broker Type | Full-Service Broker | Discount Broker, app-first |
| Customer Base | 15.2 lakh+ customers | 1.4 crore+ active customers (largest in India) |
| Equity Delivery Brokerage | 0.30% | Zero brokerage on delivery |
| Branch Support | 500+ physical branches | Digital-only support model |
| NRI Services | Dedicated Gulf presence and RM support | Limited, digital-first NRI onboarding |
Geojit vs ICICI Direct
| Parameter | Geojit | ICICI Direct |
|---|---|---|
| Broker Type | Full-Service Broker | Full-Service Broker (bank-backed) |
| 3-in-1 Account | Not Offered | Offered (linked to ICICI Bank) |
| Equity Delivery Brokerage | 0.30% | Percentage-based, varies by plan, typically higher for casual traders |
| Research | In-house research and Smartfolios | Extensive bank-backed research coverage |
| Branch Network | 500+ branches | Leverages ICICI Bank's much larger branch footprint |
Geojit vs Motilal Oswal
| Parameter | Geojit | Motilal Oswal |
|---|---|---|
| Broker Type | Full-Service Broker | Full-Service Broker |
| Equity Delivery Brokerage | 0.30% | Plan-dependent; flat and percentage options available |
| Research | In-house research, IPO calls, Smartfolios | Strong equity research and advisory franchise |
| MTF | Offered, 18% p.a. funding rate | Offered, rate varies by plan |
| Platform | FLIP App/Web, SELFIE Platinum | MO Investor / MO Trader apps |
Who Should Use Geojit?
- First-time investors who want guided research and advisory support.
- NRIs based in the UAE, Oman, Bahrain, Kuwait, or Saudi Arabia who want a broker with genuine local offices.
- Investors who value face-to-face branch support over a purely app-driven relationship.
- Clients wanting a single broker for equities, mutual funds, insurance, PMS, bonds, and SGBs.
- Traders who can benefit from slab-based G-Trade Max/G Trade Cash plans at higher volumes.
Who Should Avoid Geojit?
- Cost-sensitive, high-frequency intraday and F&O traders who'd prefer flat ₹0-20 discount pricing.
- Investors who specifically want native TradingView charting bundled into their order window.
- Clients who require a 3-in-1 account directly linked to a specific bank.
- Traders uncomfortable with 18% per annum funding costs on MTF or delayed-payment balances.
- Digitally native investors who prefer a fully app-based account closure without branch or courier dependency.
Geojit Ratings Breakdown
0.30% delivery and per-lot F&O pricing sit above flat-fee discount brokers.
FLIP App/Web and SELFIE Platinum cover the basics; no native TradingView.
Toll-free line, WhatsApp, email, and 500+ branches for in-person help.
In-house fundamental/technical research, IPO calls, Smartfolios.
SEBI registered, listed entity, ISO/IEC 27001:2022 certified.
ShareBazaar Online aggregate score across all reviewed categories.
Expert Verdict on Geojit
Geojit Financial Services occupies a fairly clear niche in India's crowded broking landscape: it is not trying to win the price war against zero-delivery-brokerage discount brokers, and investors who shop purely on cost per trade will likely find cheaper alternatives elsewhere. What Geojit offers instead is institutional longevity, a wide physical branch network, a credible NRI servicing desk with real offices across the Gulf, and a layered research and advisory ecosystem that a self-directed, app-only broker typically does not replicate.
Where Geojit asks for closer scrutiny is on its margin funding cost - an 18% per annum rate on MTF and delayed-payment balances is on the higher side relative to some competitors. On the regulatory and safety side, Geojit's credentials are solid and independently verifiable, and combined with its public listing, this gives risk-averse investors a reasonable degree of comfort on counterparty stability. In summary, Geojit is best suited to investors who want a guided, research-backed full-service experience, NRIs who value a genuine on-ground Gulf presence, and traders who can make the slab-based plans work in their favour at higher volumes. Pure cost-minimisers will likely be better served by a discount broker.
